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Colgate Sound #Trademark

The Colgate-Palmolive Company has filed a trademark application for the above sound used in connection with dental and oral care products such as toothpaste, mouthwash and toothbrushes.

In particular the mark consists of:

a sequence of 5 notes in the key of Bb Major – the range is from a 4th below the tonic to a M3rd above. The notes are F, G, up to D, down to G, up to Bb. The sequence of notes in the scale are 5, 6, 3, 6, 1 and the mnemonic resolves clearly on the 1 (tonic)

An Office Action was issued objecting to the description of the mark because it referred to more than one rendition of the mark – specifically, the description indicated that the mark can be transposed into any key.  However, marks are required to depict a single rendition only.  The application was therefore amended to include the description above, and remains pending.  Click here for further details.


Barrie Eget has filed a trademark application for the spoken words “IT’S TIME TO THROW DOWN”.

The specimen provided with the application:

More information on ring-side announcer Barrie Eget can be found here.


Let’s Get Ready to Rumble! sound #trademark

Let’s Get Ready to Rumble LLC has filed a trademark application for the sound of Michael Buffer’s famous phrase “Let’s get ready to rumble!”  The mark as filed:

The applied-for services are:

Advertising and promoting the goods and services of others rendered by live announcements and via pre-recorded audio, video and electronic media, namely, radio, television, motion picture films, motion picture trailers, videotapes, CD’s, the global computer network, computer software and other electronic disks, namely, laser, CD-ROM, and DVD, at or in connection or association with sporting, entertainment and cultural events

The USPTO is ready to rumble – a recent Office Action has rejected the specimens proving use of the sound mark.  In particular, the Office contends that the specimens show use of the sound mark in connection with entertainment in the nature of a live announcer for sporting events, in International Class 41, rather than with advertising and promotion of goods and services, in International Class 35.  The specimen:

According to Wikipedia, Mr. Buffer has Buffer uses his famous phrase in various licensing deals including music albums, video games, and commercials.

magicJack Sound #Trademark

magicJack LP has filed for the following sound mark:

The application defines the sound as:

a three eighth-note melody, starting on an E followed by two repeated B’s. The melody is played by a mix of synthesized keys, glockenspiel and celeste sounds, and is accompanied by pizzicato strings. The accompanying pizzicato string line is an ascending, three eighth-note arpeggio; starting on an E (2 octaves below the melody) followed by a B (a fifth above) and ending on a B (an octave above the penultimate)

The glockenspiel is always a good call.  Further details here

University of Texas Hook ‘em Horns #Trademark


Trademark image

The University of Texas has registered the above image for t-shirts, stickers and decals.

Rock-n-Roll anyone?  Wikipedia Sign_of_the_horns The number of related hand signals for horns, and varied uses by many universities, is rather interesting.

USPTO Trademark Details

CESI Orange Scent #Trademark

CESI Chemical Inc. has filed a federal trademark application for the scent of oranges, as applied to its chemical additives for fracturing fluid used in oil and gas wells.  Two vials of a clear liquid having an orange scent were submitted as specimens.

“Winglish” Sound #Trademark

Roosters has filed for the sound “winglish”, for restaurant and bar services, submitting the following as its mark:

A search on YouTube reveals the corresponding commercial:


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