The University of Arkansas has successfully claimed acquired distinctiveness of a crowd cheering “”Woooooooo. Pig. Sooie! Woooooooo. Pig. Sooie! Woooooooo. Pig. Sooie! Razorbacks!”. Overcoming an initial rejection, the University submitted a substitute specimen, along with evidence of continuous and exclusive use for at least 5 years preceding the application. In particular, they submitted a list of articles under the heading “20 Plus Years of Articles on the Hog Call”. The substitute specimen consisted of:
a video of former University of Arkansas Athletic Director and coach Frank Broyles leading University of Arkansas Chancellor David Gearhart, current Athletic Director Jeff Long, members of the University of Arkansas Board of Trustees, other University officials, and University employees and students, including cheerleaders, leading a crowd in the “Calling of the Hogs” (“The Hog Call”) at the dedication of the statue of Coach Broyles in front of the Frank Broyles Athletic Complex on the campus of the University of Arkansas, Fayetteville, on November 23, 2012.
Woooooooo. Pig. Sooie!